PENFOLDS MAGILL ESTATE INSTAGRAM REEL (2023)

'Penfolds' is a wine company that was established back in 1844. It has a significant Australian legacy and reputation to maintain. With the help of us at MAX MEDIA LAB we were able to design a short 'Instagram Reel'  to showcase the humble journey  the first owners took to create and build this start-up. 

While Penfolds is now an iconic and internationally recognized brand in 2023. Many people are still unfamiliar with it's story and how the  'Magill Estate' property is widely known amongst locals to be the spiritual home and place of origin for this winery brand. Located in Adelaide's CBD the fruits harvested from the vineyard still contribute to creating a one of a kind 'Magill Estate Shiraz' that is still incredibly popular and well loved by all Australians. My job was to create/ edit a quick video that can highlight the natural beauty and magic of this place and shed some insight about the company to young consumers!