Thompson's herbals' INSTAGRAM STORIES (2023)

Thompson’s Herbals’ is an Integria brand that has been a leading manufacturer and distributor of high quality herbal formulations & supplements since its foundation in 1951. I was asked by the MAXMEDIALAB social media content team to help with creating a new series of  Instagram Stories for this Australian company. In particular I was asked to rebrand Thompson’s Herbals’ convenient One-A-Day multivitamin range to be more appealing within today's modern social media driven market. I realised that a balanced creative approach was the best strategy I could utilise.  My Instagram stories offer the best of both worlds in terms of graphic design. Not only do they include fun, quirky visual storytelling elements that make this herbal supplements brand  seem more unique and eye-catching to the viewer! But these social media stories are also backed by educational research. A trendy infographic format means that users will be able to stay up to date and be aware of the real healthcare benefits that these Thompson's Herbals' supplements will provide for them. If the Integria company was looking for a way to generate more of a substantial outreach within the younger Australian demographic. Then they definitely succeeded with my help! As my stories simplify and breakdown the medicinal aspect of these multivitamin products- into an easy to digest format. Which will absolutely help Thompson's Herbals' increase brand engagement with its online gen z & millennial consumers.