THURSDAY PLANTATION INSTAGRAM STORIES (2023)

‘Thursday Plantation’ is a popular Integria Healthcare brand that has been an Australian household staple for over 47 years. Known for its natural health and beauty products that are created from restorative oils and plant extracts. I was asked by the MAXMEDIA LAB social media content team to help with creating a new series of Thursday Plantation' Instagram Stories. While the company has already cultivated an upstanding reputation since 1976, it still needed a marketing remodel. Especially in terms of  showcasing its essential oils product range with a more modern twist. By appealing to the younger demographic with my  fun whimsical graphic designs, my creative storytelling strategy was able to revitalise Thursday Plantation’s overall brand image. Upscaling it's social media platform to be more suited to young people and generating much needed brand interest/engagement with these kinds of consumers.